Being the Professional, Even When Your Patient is Daryl.
Before the Creatably Campaign:
5 years of intermittent spending with "not good" ROAS and zero direct-to-revenue correlation.
90% Brand Anonymity: At major industry trade shows, 9 out of 10 prospects did not recognize the brand despite its 25-year history.
Fractured Tech Stack: Competitors were winning the "story" by appearing more modern, while SolutionReach was viewed as "just another software company."
The "Legacy Trap": Leads were dipping in both quality and volume as the public memory of the brand faded.
The Creative - "The Missing Things" Campaign
We presented a character-driven campaign featuring Daryl, a forgetful patient who highlights the efficiencies of SolutionReach’s text-based engagement and insurance eligibility tools.
The Results - A 5-Year Turnaround
The ROAS Reversal: After 5 years of zero value from intermittent spend, the campaign delivered multiple consecutive months of positive ROAS.
From Anonymity to "Mascot" Status: Trade show engagement flipped. Instead of being ignored, prospects were now recognizing the brand, and even taking photos with a life-sized pop-up of Daryl.
High-Value Scaling: With a projected 85% annual retention rate and an average customer lifecycle of 2–3 years, the positive ROAS allowed the team to mathematically justify scaling their "up-funnel" spend into a predictable revenue driver.
We’ve now had multiple months of positive shows where we didn’t have it for five years prior.
It’s not just a video; we’re back in the conversation and we’re relevant again.
Logan Clifford
VP of Marketing
SolutionReach
People
Responsible
Director: Max Dearden
Writer: Max Dearden
DOP: Charles Unice
Editor: Jordan Parra
Creative Director: Max Dearden
CCO: Damian Dayton