Luminous turns your B2B Lemons into Lemonade.
When Lyla’s lemonade stand faced unprecedented growth, she didn’t know how to manage operations. Luckily, Luminous saved her company and her sanity with its easy implementation and user friendly interface.
After testing for a few months, the ad wasn’t getting the performance they needed. Working with the performance team at Creatably, I pitched an A, B, and C edit to the video. Two of those edits performed well and are still in their marketing funnel, watch one below.
In addition to the Hero video, we produced a series of explainer videos to work lower in the funnel (resolving concerns, explaining features, etc.)
People
Responsible
Director: Chris Cottam
Writer: Max Dearden
DOP: Asher Huskinson
Editors: Jordan Farley and Jordan Parra
Creative Director: Max Dearden
CCO: Damian Dayton